Snipp Survey Finds AI is Reshaping the Shopper Journey, with 61.8% of AI Users Having Purchased After an AI Recommendation
View original at finance.yahoo.comSnipp Survey Finds AI is Reshaping the Shopper Journey, with 61.8% of AI Users Having Purchased After an AI Recommendation Survey of 1,000 U.S…
Ce que nous avons tiré de cette source
The claims Via News extracted from this document. We point to the source; we don't replace it.
39.4% would be more likely to try new brands if AI consistently helped them find better products, prices or promotions.
60% confidence83.6% have used AI to discover a product, brand or service they were previously unaware of.
60% confidenceConsumers are increasingly turning to AI to discover products, compare options and make purchase decisions; what is changing is the role AI plays in the journey from consideration to purchase, and AI already influences those decisions for a meaningful share of regular AI users.
60% confidence41.6% say an AI assistant is one of the places they typically start a product search, versus 71.6% for traditional search engines and 45.1% for Amazon or another retailer; AI was selected more often than brand websites, social media, YouTube and in-store search.
60% confidence71.3% have asked AI to find a promotion, discount, coupon or deal, and 63.2% say AI has saved them money on a purchase.
60% confidence61.8% of respondents have purchased a product after receiving an AI recommendation, and another 25.9% would consider doing so.
60% confidence58.1% use AI to compare products, the most common shopping use measured in the survey.
60% confidence85.3% trust AI-generated product recommendations at least somewhat, but 69.2% are concerned recommendations could be influenced by brands, retailers, advertising or paid placements.
60% confidence81% expect AI to at least moderately change the way they shop over the next two to three years.
60% confidence