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News articleYahoo Finance· October 20, 2026

Salesforce Signs Definitive Agreement to Acquire Braze

View original at finance.yahoo.com
Salesforce Signs Definitive Agreement to Acquire Braze SAN FRANCISCO & NEW YORK, October 20, 2026--(BUSINESS WIRE)--Salesforce (NYSE: CRM), the world's #1 AI CRM, today announced it has entered into a definitive agreement to acquire Braze (NASDAQ: BRZE), a leading customer engagement platform, for approximately $5.66 b…
Opening lines of the source · Yahoo Finance · short snapshot: read the full document at the original

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  • Braze shipped at the fastest pace in its history this past year; it will continue building as Braze and investing in its community of customers and partners, and Salesforce's platform will help it innovate faster.

    60% confidence
  • Braze's platform powers trillions of messages and journey actions each year.

    60% confidence
  • AI is raising the bar for marketers, who now need agentic solutions that understand customers, make decisions, and act in real time; Salesforce is moving to lead that shift through organic innovation and acquisitions meeting its M&A framework.

    60% confidence
  • Following close, Braze's real-time engagement and AI decisioning capabilities are expected to complement all four layers of Salesforce's architecture and strengthen Marketing Cloud's cross-channel personalization at the scale needed to reach hundreds of millions of people.

    60% confidence
  • Braze was built to turn live customer behavior into personalized engagement at scale, and combining it with Salesforce Marketing Cloud, CRM, and Data 360 will deliver a wow moment in every customer interaction.

    60% confidence

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Ford Motor Company
Both facts give cash for Ford Motor Company at the same point in time (2025-12-31; FY 2025 year-end and Q4 2025 year-end are the same date). Both are labelled USD, but the values are 23,356,000,000 and 23.356, which cannot both be true in USD. The two numbers agree once the second is read as billions (23.356 bn = 23,356,000,000), so the economic content is consistent and the conflict is a unit/scale error in the Q4 2025 record. The period is not the reason for the conflict: a Q4 and an FY figure at the same year-end date should match.
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Salesforce Signs Definitive Agreement to Acquire Braze: Source | Via News | fr.via.news