Uber Technologies
Technology company backing Aurora Innovation
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Key metrics · each point sourced
Stated objectives
Launch commercial autonomous robotaxi service in Bay Area
sourceGrow Gross Bookings in the mid-teens percentage range
sourceGrow EBITDA in the high-30s to 40% range
sourceExpand free cash flow margins toward 20%
sourceIncrease market penetration beyond 15% of adult population in top 10 markets
sourceExpand suburban market presence where growth is 1.5 to 3 times faster than metro areas
sourceConverge reported operating income closer to Adjusted EBITDA by reducing one-off costs
sourceExpand advertising business beyond initial 2% penetration cap to become one of Uber's most important profit drivers
sourceExpand into grocery, retail, convenience items, and other everyday goods delivery beyond restaurant food
sourceExtend business model into suburban and smaller markets where penetration remains low
source